Whenever my website gets a hit generated from a search engine, I can view the actual words the user used that generated the listing. Imagine my surprise when I had a visitor last week who used the search phrase "basket weaving class austin texas".
Just for grins, I performed a Google search using "basket weaving class austin texas" and my website was the number 1 listing! I doubt that being the number 1 listing for "basket weaving class austin texas" is going to help my business any, but it's still fun to be number 1!